External relations are the final step in the organizational development process. Once your internal infrastructure is strong, it will be easier to build a following and your connection to them will be authentic.
Internal management is often the most neglected, underappreciated, and underutilized domain in organizational development. In instances where an organization fails to meet its social equity goals, it is likely that its internal management is not strong.
Organizational development is first and foremost about people. The relationships you build—and how you maintain them—are what will ultimately help your organization succeed.